I have worked with a multitude of entrepreneurial people with creative ideas for products. Most of them have come to me wanting to start by creating the product, with little-to-no thought put into building the necessary foundation required to give this product (that they will be investing in) the best shot at success… or to even understand if they can afford to go down this path and what it will take to reach their goals. Here are three steps to start with when building a com

I’m not shocking you by telling you that Promo stands for promotion. But what does it mean to be a company centered around promotion?