If you’re a small business owner ordering promotional products for the first time, it can feel surprisingly overwhelming. There are endless product options, pricing tiers, imprint methods, and timelines, and much of it isn’t obvious until you’re already mid-order. But fear not: A little planning goes a long way.

How do you know the logo you are choosing is good? In the end, you have to like it, but many factors go into good logo design.

What you need to know about a vector file is that it can be manipulated and it can also be sized without compromising the quality.